Which Types of Content Actually Get Conversions?
Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet…
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About.com Is Gone, but Its Evergreen Content Will Persevere
Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the…
Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract…
FTC Releases New Guidelines for Native Advertising
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content