How Much Search Traffic Comes From Mobile?
The smartphone changed how we think of computers. In the past, a computer was a dedicated device that…
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Statistics That Show How to Get People to Read Content
Your web content serves a few purposes, from drawing search traffic to establishing a ranking order to providing…
Let’s Focus on Your Exit Pages
Don’t assume your website is done being built just because it went live. Maybe you put a lot…
Targeting Your Copy to Customers’ Needs
When you are creating marketing copy with a call to action, the ultimate, final goal is not always…
What Is a Featured Snippet?
Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That’s…