Beyond Clicks: Facebook Develops Conversion Lift Measurement For Ads
Internet advertising is often filled with guesses and assumptions. It can be incredibly difficult to determine whether or…
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Google Rolls Out Mobile-Friendly AdSense Text Ads
People using mobile devices to access the internet increase every day and Google is responding to meet their…
Biggest Online Shopping Day in History? Cyber Monday 2012
A new press release published by comScore reveals that Monday of this week – Cyber Monday, in case…
Major Growth for Yelp in Q2 2012
Despite Facebook’s ongoing troubles, not all social networks are struggling. Yelp, the popular social restaurant and business
Google Reveals “Brand Activate” and New Advertising Metrics
According to a post this morning on the Google Official Blog, Google will be making a new program…